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Урок 6. Выяснение потребностей (часть 1)
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Программа урока
"Люди покупают не товары и услуги, а то, что они могут принести". Поскольку потребности клиента - это разница между "я хочу/мне надо" и тем, что у меня есть, задачей продавца является выяснение или формирование потребностей клиентов. В уроке мы разбираем 5 стадий формирования потребности, разницу между потребностями и мотивами и типы клиентов по мотивам покупки.
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Лекторы (1 человек)
OHI-S Sales Director. Consultant in Management, Marketing and Organizational Development. Qualified consultant of the European Bank for Reconstruction and Development. Certified business trainer (International College of Business Trainers), over 15 years of trainer experience. Developed a range of author's programs in management, sales development, personnel motivation, personnel management and development, personal organization.
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OHI-S
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