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Lección 6. Formación de necesidades (Parte 1)
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Использовать промокод / баллы (Войти)
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26мин
Испанский
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Las personas no compran bienes y servicios, sino lo que pueden aportar. Puesto que las necesidades del cliente son la diferencia entre "quiero/necesito" y lo que tengo, el trabajo del vendedor consiste en averiguar o dar forma a las necesidades del cliente. En esta lección, desglosamos las 5 etapas de la formación de necesidades, la diferencia entre necesidades y motivos, y los tipos de clientes según el motivo de compra.
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OHI-S Sales Director. Consultant in Management, Marketing and Organizational Development. Qualified consultant of the European Bank for Reconstruction and Development. Certified business trainer (International College of Business Trainers), over 15 years of trainer experience. Developed a range of author's programs in management, sales development, personnel motivation, personnel management and development, personal organization.
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