Profitable dental business. World experience

– Clinic administrator: why is this important?

– Additional team education

– Basic business structures: areas of responsibility in a dental clinic

– Reasons for the loss of patients: service

– The basic cycle of small business: features of a dental clinic

– Motivation of the team: how and why?

– Analysis of the sales cycle

– Culture of communication with the staff

– The main aspects of teamwork.

Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.

– Instagram statistics and вenefits

– Strategies for increasing Instagram followers

– Ways to increase followers engagement

– Bloggers and influencers: principles of interaction with the clinic

– Evaluation of the activity of followers on Instagram

– Content plan: frequency, subject, time

– Advantages of photo and video content.

Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.

– What is effective marketing on Facebook?

– The patient of today: features of promotion through social networks

– Goals and objectives of the dental team

– Three "R" marketing:

- Reach

- Relationships

- Reputation.

– Promotion and targeting of Facebook posts

– Benefits of marketing on Facebook and Instagram

– Empathy-based Marketing

– Building a reputation through reviews.

Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.

– What the world looked like before the advent of digital marketing

– How digital trends and trends in the dental industry have changed and developed in recent years

– How the old customer funnel differs from the new model

– How to attract and retain new patients with specific digital marketing tactics (website, Facebook, LinkedIn and Instagram)

– Difference between organic and paid activity, branding and direct marketing

– Options for communication with the patient: target groups

– In which social networks should I look for target groups?

– Trends in the digital behavior of the client

– Trends in the dental market

– Principles of building a digital marketing strategy

– Adaptive four-stage approach to attracting a client.

Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.

– The basis of business in dentistry

– Functional business units: features in dentistry

– 3 incentives for the development of a dental clinic

– Preventive treatment as a profitable business: clinical significance and practical advice

– The main aspects of informed consent

– The cycle of planning the implementation of the treatment plan

– Payment for dental services: rules of interaction with the patient

– Manager vs. leader in the dental business.

Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.

– What is marketing? Marketing levels and goals

– 5 pillars of marketing

– Traditional and digital marketing

– Features of marketing during the pandemic

– 5 main marketing mistakes (in 2021)

– Marketing tools to attract customers

– 10 tricks and tips for better website conversion.

Recommended for: General dentists, Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians.