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Lesson 6. Formation of demands (Part 1)
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26мин
Английский
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People don't buy goods and services, but what they can bring. Since customer needs are the difference between "I want/need" and what I have, a salesperson's job is to find out or shape customer needs. In this lesson, we break down the 5 stages of need formation, the difference between needs and motives, and the types of customers by motive for purchase.
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