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26мин
Английский
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People don't buy goods and services, but what they can bring. Since customer needs are the difference between "I want/need" and what I have, a salesperson's job is to find out or shape customer needs. In this lesson, we break down the 5 stages of need formation, the difference between needs and motives, and the types of customers by motive for purchase.
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OHI-S Sales Director. Consultant in Management, Marketing and Organizational Development. Qualified consultant of the European Bank for Reconstruction and Development. Certified business trainer (International College of Business Trainers), over 15 years of trainer experience. Developed a range of author's programs in management, sales development, personnel motivation, personnel management and development, personal organization.
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OHI-S
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OHI-S is the world's leading educational platform for dentists worldwide!
Our core product is training led by the top global speakers in all branches of dentistry. On our platform, you will find courses covering every dental specialty. We offer a comprehensive range of educational formats: congresses, seminars, hands-on workshops, and online courses.
We provide education in 7 languages: English, Spanish, Portuguese, German, French, Ukrainian, Russian.
Our offline projects take place in the most picturesque locations around the world: Kyoto, Florence, Rome, Bologna, Vienna, Berlin, and Prague. Our clients always have a unique opportunity to combine acquiring valuable knowledge with experiencing rich cultural environments.
OHI-S is not just a platform, it’s an entire ecosystem for professionals. Our mobile application, marketplace, and specialized social network connect dentists from all corners of the globe, creating a powerful community for knowledge exchange and collective growth.
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